It all started with a t-shirt design
I didn’t learn to ski until my freshman year of college. I moved to Bozeman with no real idea of what winter was like (seriously - the only jacket I brought was a rain jacket). A new friend had talked me into getting a setup for skiing, she told me it was the only way to survive winter in the mountains.
So I picked up a pair of used boots that I didn't know were 3 sizes too big and a decent pair of skis and bindings. I fumbled my way around the mountain for a few seasons, slowly learning from patient friends, enrolling in a skiing class at MSU, trying to find my confidence and figure out how to get all the right gear as a poor college student.
It wasn't until a few years into the sport that I truly began to love it. I know that first season pass purchase and finally getting the right gear helped. But the real moment I fell in love with skiing was when I found my girl squad to ski with. I was no longer worried about speaking up for myself or crying on the hill, iykyk. I was giggling all day, and the hooting and hollering never ended I want everyone to feel that empowered, whether they’re a seasoned pro or getting out for the first time.
In 2017 while I was working at Heyday and helping with their private label apparel line I threw ‘ski like a girl’ on a tshirt. I quickly realized I wanted this to be more than a simple tshirt design. I wanted this to be a movement.
Ski Like a Girl is a community encouraging women and girls to get out on the mountain. Through our brand ambassadors, we are supporting girls who may not have a chance to experience getting on the mountain. We want to continue impacting girls and women who want to be a part of, or who already are involved in the ski community. Thank you for being here.
Featured in Teton Gravity Research's column 'Women in the Mountains' by Giorgia Menetre.